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Connecting People. Blending Sense And Style

Many forms of marketing, including telemarketing, advertising and direct mail, involve intruding on customers, which can cause resentment. Not so with exhibitions

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Range of Services that work together to help give your products and brand the distinctive edge :

Consultation/Proofing/Production/ Installation

Exhibition Stands and Branding

Seminars and Conferences (aggregators)

Stages and Customised setups

Marketing Collaterals

Awards & Trophies

Display Stands & Kiosks

Promotional Stands

Flags & Fabric Displays

Tents & Umbrellas

Backdrops and Banners

Staging and Furniture

Totems and A-Boards

Entrance Arch

Events and Exhibitions are generally targeted at an industry and people involved or interested in that industry. Participating in one such can be a great way to advertise to a target market and create brand awareness. Exhibitions are open to a large and sometimes diverse range of audiences (usually the general public) providing you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services. The face-to-face nature mean that you can have real conversations with customers.

 

Holding your own business event is also a good way to show your product or service in a tailor-made setting, without the distraction of other competing exhibitors. Holding a private exhibition, which could be anything from  a shop opening to an art exhibition or product demonstration and launches  or a seminar in a meeting room or a roadshow. Tailor-made events are also  useful to demonstrate expertise. Law firms, accountancy firms and financial advisors, for example, can attract potential clients by holding seminars that explain issues and offer solutions.

 

The logistical challenges of running a successful business event are considerable. You have to find the right venue and organise catering. Other important issues are signage, seating, audio visual facilities, lighting, display stands and promotional literature. Branding is critical in all of these. When used effectively, branding helps your product or service stand out from the crowd and represents everything about your company’s personality and its mission. And when it comes to corporate events, finding ways to reflect your branding can help create a truly unforgettable experience for attendees.

 

Events can be an opportunity to showcase your company culture. As you plan a branded event, every detail adds up to create a cohesive brand experience that will leave a lasting impact on each of your visitors. Contact us to see how we can help create an unforgettable corporate branded event that perfectly captures the spirit of your brand.

The default paper color for printing is usually white, so it is typically unnecessary to use white ink but if you are using colored paper and a graphic or image requires white, then opaque white ink may certainly be used.
RGB stands for Red, Green, and Blue. This scale is most commonly used in monitors, televisions, scanners, and digital cameras. CMYK is cyan, magenta, yellow, and black – “full-color printing”. When you combine all RGB light it creates white, whereas CMYK creates black. Subsequently, it is impossible for a printer to exactly reproduce a color that we see on our monitors. If possible, we recommend converting images or graphics in RGB to CMYK yourself, so you can adjust any changes before files are given to the printing company.
Because the ink and toner mediums are different, the printed piece may have a slightly different result. Even though both types of printing use CMYK, the rasterization processes are different, which cause variations in color. In addition, if the file contains RGB elements, the different methods will produce varying results.
A digital press uses CMYK toners, so when a Pantone color is chosen, the press finds the closest possible match using the Cyan, Magenta, Yellow, and Black. Often times, the closest match is fine but if it’s a metallic ink or fluorescent color, the end result is noticeably different.
The primary coating choices are varnishes, aqueous coatings, and UV coatings. Each coating has its advantages and disadvantages and choosing which one is right for you largely depends on what you are printing as well as what type of paper you are printing on. Contact one of our printing experts to help you choose the best coating for your project.

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